A Hub of Hope
The Goal
The most recognized socially conscious non-profitValue visibility
Where the Reeb Is
Audience
Facebook: 667 LikesInstagram: 27 Posts, 85 Followers
Twitter: 96 Tweets, 104 Followers
YouTube: No Channel!
MailChimp: Unknown!
SnapChat: None!
Who We Are
Agile Marketing
SpeedPredictability
Transparency
Adaptability
Our Industry Example
Fashion Week Columbus
Money raised over 5 events: $2120Industry specific reach:
Identified over 200 new donors
96 emails
30-37% open rate (national average 22.87%)
29.2% highest click through rate (national average 3.26%)
Impact
Website Hits
Our Partners
Valued Relations
After-School All-Stars, CCAD, Columbus Diaper Bank, Columbus Museum of Art, Fashion Week Columbus, Green Columbus, Loud Capital, Stellar, Stonewall, The Ohio State University, The Photobombuer, The Jay Richardson Foundation, The November Company
How We Do It
Tactics
Combination of Digital and Non-digital content-based marketingBrand Coordination and Pervasiveness
Reeb Avenue Center Liaison
Community Partnerships and Activities
Capture Reeb Ave Stories to Share
Our Technology: CRM, context-based marketing, raffle engine
What to Expect
Growth
Double the Reeb network reach over social media in 3-6 monthsCreate visibility to Columbus communities through consistent marketing and network growth
Large corporate donations from those who want to be directly involved in the improvement of the community
Meet and beat the city indicators for illiteracy, drug abuse, infant mortality, incarceration, and education
Why We Are Different
Strengths
Our StrategyOur Technology
Our Execution
Our People
Brian Thomas
Executive Director Impact Social
Brian Thomas created Impact Social in May of 2016 after 3.5 years of business development for Wirefree, a wireless technology firm. Before starting his career at Wirefree, Brian graduated from Virginia Tech with a BS in Mechanical Engineering.
James Gilmore
The November Company
James Gilmore is the President and CEO of The November Company in Columbus, Ohio. James has a Masters in Film and TV Production from The Los Angeles Film School in Hollywood, California. He is currently in production with two documentaries for HGTV and Netflix scheduled in 2017.
Ashly Priest
Impact Social Operations
Ashly Priest is the Marketing and Operations Manager for Impact Social. She earned a BFA in Fashion Design from Parsons School of Design. She has a decade of experience designing for global companies like Lbrands, and boutique European labels. As a board member in both the nonprofit and social entrepreneurship spaces, Ashly utilizes her marketing and branding experience to develop successful fundraising campaigns for local organizations.