In the summer of 2021, Impact Social engaged with a Healthcare Competitive Intelligence Product Company to ignite the sales effort and determine product-market potential.
In 10 weeks, we built a system to consistently schedule 4 weekly appointments with cold leads. Our audience was C-Level Healthcare Organization Executives focused on competitive intelligence, strategic planning, and technology development. Through our efforts, we were able to determine the exact feature specifications the industry was looking for and grow the warm-lead prospective list from 2 to 40. The business was a Saas model with a $25,000-$50,000 annual price point.