This book was written as an overview of digital marketing automation. It introduces software tools and concepts that will help those not familiar with marketing automation get started. If you are a small business owner or work at a medium sized company that isn’t actively engaged in automation, this book will be a good starting point.
We found most people know about digital marketing and have a basic understanding of how it works. Yet, many had little knowledge about marketing automation and the impact it’s having on marketing ROI.
So, we wrote this book for those who want to grow their business by using the latest marketing technology. We explain the extent to which social media platforms are automated, under what circumstances you would use bots, and the role of artificial intelligence in marketing.