The presentation Marketing Automation on a Budget teaches audiences the basics of why and how marketing automation technology is leveraged. Audiences will also learn how to build a free lead-generation funnel with MailChimp. This presentation is aimed at small and medium business owners, Chief Marketing Executives, and Sole Proprietors.
Brian Thomas is the co-author of Marketing Automation Foundation: Eliminating Unproductive Marketing, an introduction to digital marketing platforms. He claims to have failed at more marketing projects than most people ever attempt, but in so doing, became extremely knowledgeable about marketing automation. Through his company, Impact Social, he helps businesses of any size avoid these familiar mistakes. Although he is a self-proclaimed marketing engineer, his actual degree is in Mechanical Engineering. He believes in using engineering principles to test and develop successful marketing systems.