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Impact Social / Growth advisory / Columbus, Ohio
Growth advisory for founders
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Revenue
stalling?
We fix it.

I work with founders and operators of $2M to $20M companies. We find the one constraint holding revenue back, run experiments until it moves, and build the system that keeps it moving.

Fig. 1 / Where revenue actually stalls
Illustrative
01
Market
02
Message
CONSTRAINT
Meeting
04
Proposal
05
Close
Find the one link that limits everything after it. Fix that first. Everything downstream is waiting on it.
Example: MavenView, 17% meeting conversion
$1M
Fuel savings in year one at TimkenSteel, from a plant wide system I helped create
50+
Beverage accounts built from zero in the Columbus market for Seltzer8
17%
Meeting conversion on executive outreach for MavenView, a life sciences competitive intelligence SaaS
14→2
Hours in a founder’s workday after we rebuilt what only the founder could do
Failure modes

Three ways growth breaks. I get called for all of them.

01

Effort high. Growth flat.

You are busy and revenue is not moving. One constraint is usually doing most of the damage. We name it in the first conversation and design the experiment that tests it.

02

Pipeline lives in your head.

Sales depends on your network and your memory. We turn it into a system with a defined buyer, a message that lands, and a cadence someone else can run.

03

You are the bottleneck.

Every decision routes through you. We clear the priorities, delegate what should never have been yours, and change what your week looks like.

The method

PATH. A loop, not a line.

P
Prioritize

State the mission in one sentence. Name the three pillars that must hold. Commit to a few actions under each.

A
Align

Sales informs marketing. Stop selling, start listening. Real conversations with real buyers shape a promise that is clear.

T
Test

Run experiments to find traction. Send the outreach, hold the conversations, keep what works, cut what does not.

H
Help

Sell through service. Give value before you ask, follow up with something useful, and turn results into case studies.

Test feeds Align. Repeat until traction.
Every cycle ends with three things you keep: a market tested promise, a defined ideal client, and a sales system that is live and populated.
Test results

Measured, not claimed.

Data and analytics founder
1,669
LinkedIn outreaches
A structured outbound system produced $25K+ in new revenue and one opportunity worth $80K to $100K.
MavenView / life sciences SaaS
17%
Meeting conversion
Executive outreach plus 55+ buyer interviews, fed back into product and positioning.
Wirefree / wireless IoT
$2M+
New system sales
Built the sales funnel and opened 25+ executive relationships across Midwest manufacturing.
Seltzer8 / beverage distribution
0→50+
Accounts in Columbus
$161,829 in revenue, and a custom order system that cut order time by about 85%.
TimkenSteel / industrial IoT
$1M
Fuel savings, year one
Found the operating gap, built the business case and sold a wireless fuel system into a steel plant.
Columbus Intl Film and Animation Festival
15→135
Attendance as President
Sponsors from 0 to 6 and filmmakers on site from 1 to 35 at the largest edition in roughly two decades.
Brian Thomas
The engineer

Engineer first. Most growth problems are structure problems.

I studied mechanical engineering at Virginia Tech, then spent years working with steel mills, healthcare systems and startups. I replace broken structures instead of patching them. Across technology, manufacturing, SaaS and healthcare the pattern holds: find the constraint, test the fix, build the system.

DegreeB.S. Mechanical Engineering, Virginia Tech
StageTEDxNewAlbany speaker, 2018
AuthorMarketing Automation Foundation
AssessmentTop 1% on the Executive Assessment
ModelsFinancial models built for 10+ ventures
Audience0 to 600,000 followers in 18 months
Next step

Traction in
30 minutes.

Describe the situation. You leave the call with the constraint named and the first experiment defined. If I am not the right fit, I will say so.

Project
Impact Social
Impact Social LLC
Founder
Brian Thomas
Contact
brian@impact-social.com
Location
Columbus, Ohio
Connect
LinkedIn